Every great GTM plan starts with a shared language. These are the terms that pop up in every strategy call, brainstorm, and pitch deck. Whether you’re leading, scaling, or innovating, these are the essentials. Let's master them! I have structured the terms into 7 categories so it's not a extended list, but rather a playbook. GTM Strategy Foundations GTM Strategy (Go-to-Market Strategy) ICP (Ideal Customer Profile) Buyer Persona TAM (Total Addressable Market) SAM (Serviceable

Passion fuels progress. When you pursue what excites you, growth follows naturally. Yet, many people struggle to connect their passions with their personal and professional lives. This disconnect can lead to frustration, stagnation, or missed opportunities. The good news is that you can take deliberate steps to align your passion with your goals and unlock meaningful growth. This post explores practical ways to chase your passion while developing yourself personally and pro

Finding a clear sense of purpose while maintaining a healthy work-life balance is a challenge many people face every day. The pressure to succeed professionally often competes with the desire to enjoy personal time, leading to stress and burnout. This post explores practical ways to reflect on your purpose and create a balance that supports both your career and personal well-being. Understanding Purpose in Daily Life Purpose is more than a lofty ideal; it is the reason you

Science and technology shape the world we live in every day. From the smartphones in our hands to the medical breakthroughs saving lives, these fields drive progress and innovation. My passion for science and technology started early and has grown stronger as I discovered how they connect ideas, solve problems, and open new possibilities. How My Interest in Science Began I remember the first time I looked through a microscope in school. Seeing tiny cells come to life on the